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Why HydraNetAvoid the failures of CRMYou may have read about failed CRM deployments, and the difficulty of implementing CRM. Gartner Group and Meta Group report failure rates of 55-70% for CRM implementations. After reading statistics like that, many companies wonder, "Is there any CRM solution that is a genuine solution?" "Does any CRM product actually deliver on its promise?" And finally, "Do we have a chance of actually implementing a CRM solution once we pay for it?" The Challenge The challenge companies face is how to separate the truth from the marketing hype. CRM vendors almost always describe their products as easy-to-use, intuitive and flexible. If all CRM solutions are so easy-to-use, intuitive and flexible, why is it that nearly 70% of all implementations fail? The Answer The answer is easy to find. Just ask the users. During the development of CRM-gx, HydraNet spoke with hundreds of users. And here's what we learned. Salespeople instinctively hate CRM. Entering data into a system is a burden. It doesn't help them sell more. It's just a distraction that takes them away from their focus of selling and serving the customer. Unfortunately, when salespeople hate the CRM system, they usually find a way to bury it. They either refuse to use it entirely, or they enter the absolute minimum information to keep their boss off their back. When this happens, incomplete or inaccurate information makes it impossible for management to get the reports they need. Pretty soon the system is gathering dust. HydraNet CRM-gx changes all that. We created a CRM system that salespeople don't hate. The HydraNet Difference The difference is in our interface. We have unique, patent-pending technologies that dramatically reduce the number of steps required to record customer information and log activities. In fact, a busy salesperson can record an entire day's activities in less than 5 minutes. In other solutions, logging those same activities would take 5-7X longer. In addition to cutting data entry time, we added functionality that helps salepeople sell more effectively. Tools that enable them to set priorities, allocate time more efficiently, and focus on their most profitable opportunities. Then, we made it accessible anytime, anywhere, so they could work on the road or at home.   |
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